Why Us

Why NRA?

1. Hands-on experience. Experience at nearly 50 stadiums and counting, including the 2012 London Olympics, three Super Bowl’s, a World Series ball park, some of the largest stadiums in the world such as the University of Michigan, and Churchill Downs horse racing facility with more than 170,000 attendees at their annual marquee event. Most sales teams claim expertise when the project was primarily delivered by third parties. Our people have been on the ground delivering large scale Wi-Fi designs and deployments since the 2004 Super Bowl at Reliant Stadium in Houston Tx.

2. We understand entertainment operations. Any sales team can pitch wireless products. It’s the soft skills that really count such as knowing the types of expertise to engage inside a world class entertainment facility such as cabling, construction, inspection, and major event scheduling. We speak each of the operations and trade languages fluently.

3. Our understanding of Wi-Fi use in large crowds is second to none. Our designs reflect the very latest of the dynamic crowd behavior differences between season ticket holders, party crowds, facility operations, trade show, and concert attendees. Some of our competitors can quote how many devices the average attendee carries– we pioneered those discussions, and our current knowledge is light years ahead of those concepts. Our latest calculations involve the upcoming implications of wearable Wi-Fi devices and liquid computing.

4. Industry leading test event support. We understand that most entertainment facilities have variable configurations. Our test events are largely based on facility configuration, and attendee type. The result? A state of the art Wi-Fi system specifically designed to accommodate virtually any conceivable use of the entertainment facility, not a “one size Wi-Fi fits all”.

5. Error free project velocity through sequence discipline. Risk management through sequence discipline begins with design principles which become the kernel of the detailed Wi-Fi design. From there, it’s critical to know what and when to audit, and what is less important to verify.

Understanding how to balance risk and velocity comes only with years of experience on the front lines. We initiated this concept in 1999 and have continued to lead the industry in this since then. Our practices on error free project velocity have been published worldwide. Much of what we learned was from the mitigation of deficient large scale deployments by our competitors.

Call us. We know big.