Channel Strategy

We have years of hands on expertise in developing one of the most important operational assets; the channel strategy.

This critical business element affords vast leveraging of product sales and services. Many of the worlds most successful companies rely on this route to market.

At Neil Reid & Associates, we specialize in helping establish, grow and maintain the following key channel strategy elements:

  • Key Alliances
  • Optimal vertical market selection
  • Smart targeting of customers
  • Crisp and vertically oriented value propositions
  • Optimal sales bundles per vertical
  • Executive and operational program establishment with leading companies like Cisco Systems